Curriculum

Legal Aspects
Subject type Type ECTS
Legal Aspect of Sports Management, Direction and Sponsorship OB 4
Total credits   4

 

 

Sports Marketing and Communications
Subject type Type ECTS
Sports Marketing OB 6
Sports Communication and Protocol OB 4
Total credits   10
Planning, Human Resources and Financial Management
Subject type Type ECTS
Human Resources Management and Administration OB 3
Strategic Planning OB 3
Financial Management  OB 4
Total credits   10
Corporate Social Responsibility
Subject type Type ECTS
Corporate Social Responsibility OB 3
Total credits   3

 

Sports Coaching
Subject type Type ECTS
Sports Coaching  OB 3
Total credits   3

 

External Placements  (Professional Profile)
Subject type Type ECTS
External Placements OB 10
Total credits   10

 

Final Thesis
Subject type Type ECTS
Professional Final Thesis OB 10
Total credits   10

 

CERTIFICATE IN SPORTS MARKETING AND SPONSORSHIP

SPORT MARKETING PILLARS

MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration

SPORTS SPONSORSHIP

MODULE 1: Sports Brand Management
MODULE 2: Finding Potential Sponsors
MODULE 3: Preparing and Closing a Sponsorship Sale
MODULE 4: Integration

SPORTS SPONSORSHIP ACTIVATION

MODULE 1: Activation of Sponsorship
MODULE 2: Types of Activation
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration

SPORTS PRODUCTS AND SERVICES MANAGEMENT

MODULE 1: Management of Products and Services
MODULE 2: Executing the Products and Services Plan
MODULE 3: Product Development Strategy
MODULE 4: Integration