Basics of Sports Management
Subject type Type ECTS
Legal Aspects of Sports Management, Direction, and Sponsorship OB 4
Research Methodology OB 6
Total credits 10


Sports Marketing and Comunications
Subject type Type ECTS
Sports Marketing OB 6
Sports Communication and Protocol OB 4
Total credits 10


Planning, Human Resources and Financial Management
Subject type Type ECTS
Human Resources Management and Administration OB 3
Strategic Planning OB 3
Economic Management OB 4
Total credits 10


External Placements  (Professional Profile)
Subject type Type ECTS
External Placements OB 10
Total credits 10


Final Thesis
Subject type Type ECTS
Professional Final Thesis OB 10
Total credits 10



MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration


MODULE 1: Sports Brand Management
MODULE 2: Finding Potential Sponsors
MODULE 3: Preparing and Closing a Sponsorship Sale
MODULE 4: Integration


MODULE 1: Activation of Sponsorship
MODULE 2: Types of Activation
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration


MODULE 1: Management of Products and Services
MODULE 2: Executing the Products and Services Plan
MODULE 3: Product Development Strategy
MODULE 4: Integration

Information explained in the teaching guides.

Internships at sports entities for students of the Master's Degree in Management of Sports Entities. The external internships will be held at sports entities with which there is an agreement to participate, also new agreements may be made by student’s request. The designation of a tutor guarantees the reaching of the skills necessary to perform the professional practice. The objective of this assignment is to put the student in touch with the role of the sports manager, focused on the direction of public and private entities, service management, facilities and sporting events. For the student, this internship involves practicing and complementing their academic training in the workplace, expanding the acquisition of knowledge, skills, attitudes and encouraging teamwork in sports management. The internship is 10 ECTS, that must be done in sports entities, which involves 200 hours of practice.


Process of External Practices (PCL-08)

This Procedure of the Quality Assurance System, establishes the procedure of the external practices and internships, integrated in the Curriculum or of the extracurricular practices and internships. It is applicable in the management of the external practices during an academic course, and it is extended to the students, university services and institutions that are involved in the realization of these practices.

Internship coordinator

  • Nina Pallarés, PhD
  • email:
  • Phone:  968 278 656

Office hours: Appointment requested

The 10 ECTs Master's Thesis demonstrates that the student has reached the general and specific competences of the master.

This Master's is directed to train future sports managers in direction of sports entities.

To obtain the Master's Degree in Management of Sports Entities, all students must necessarily pass the Final Master's Thesis.

This Thesis is oriented to evaluate the competences associated with the Master and will be publicly defended when the student has exceeded all the credits of the Master's curriculum except for those corresponding to this thesis.

The thesis must be linked to any of the knowledge areas of the Master and each student has to select the subject of study with professional content. This work must be original and unpublished.

Its content and extension are proportional to the 10 ECTS assigned to it and, consequently, the amount of student work hours to complete it will be adjusted to this.


The Official Master's Degree in Administration and Management of Sports Entities is extinguished to continue with the current Master's Degree in Administration and Management of Sports Entities.

The University has a Procedure for Planning, Development of Teaching and Extinction of the Degree.

This Procedure of the Internal Quality Assurance System aims to establish the way in which the Universidad Catolica San Antonio de Murcia (UCAM) guarantees the planning and development of its formation program, as well as providing mechanisms to carry out the correct extinction of the degree. This procedure is applicable to all official degrees offered by the Universidad Catolica San Antonio de Murcia as well as to the interest groups of the UCAM (students, companies, PAS, PDI, public administration, society in general ...).

Horizontal coordination of the Master's Degree in Management of Sports Entities



  • Gonzalo Wandosell Fernández de Bobadilla, PhD
    • email:
    • Phone:  968 27 8 65624


  • Nina Pallarés
    • email:
    • Phone:  968 278 656

Module 1: Basics of sports management

  • Vita Zhukova
    • email:
    • Phone:  968 278 656

Module 2: Sports marketing and communications

  •  Nina Pallarés
    • email:
    • Phone:  968 278 656

Module 3: Planning, Human Resources and Financial Management

  • Nicolas Gonzálvez Gallego, PhD
    • email:
    • Phone: 968 278 580

Module 4: Sports Equipment, Facilities and Quality

  • Germán López, PhD
    • email:
    • Phone: 968 27 8 656

Module 5: External Placements

  • Nina Pallarés
    • email:
    • Phone:  968 278 656

Module 6: Final Thesis

  • Nina Pallarés
    • email: nvpallares
    • Phone:  968 278 656

The blended learning type Master's degree curriculum, consists of 60 ECTS credits, structured in Compulsory Subjects, External Practice and Master's Thesis distributed as follows:

Credits according to the subject:

Total Credits











The chart that follows shows the dedication needed by the student, as well as the hours designated to classroom and non-classroom of the different modules.


Classroom Dedication

Non-Classroom Dedication


Modules with compulsory subjects

200 hours / 20%

800 hours / 80%

1.000 hours / 100%

External placements

225 hours / 90%

25 hours / 10%

250 hours / 100%

Master’s Thesis

25 hours / 10%

225 hours / 90%

250 hours / 100%

Total students dedication

450 hours

1.050 hours

1.500 hours