Sports Management Short Courses

  Course Details
Language English
Duration 2 or 3 weeks
ECTS 6
Teaching Hours 60
Time Table M-F 09:30-13:30 
Price TBD
Campus  UCAM Murcia
Dates

3 Weeks (July 2-20, 2018) 

2 Weeks (June 18-29 / July 2-13 / July 16-27 / September 10-21, 2018)

Objectives:

  • To respond to the current needs of the sports phenomenon, amongst which includes the specialization of sports management professionals in each of the specific sport areas.
  • To acquire the knowledge, applied foundations and necessary skills for the correct development of  associated marketing in sport organizations.
  • To achieve a knowledge of strategic planning for the successful development of a sport organization.
  • To acquire knowledge in the areas of economic management, financing, information systems and the creation of strategies in sport organisations.
  • To acquire knowledge through studying different case studies and through personal experience of the elite professors.
  • To acquire the knowledge, applied foundations and necessary tools for correct management processes, quality policies and sustainability in sports facilities.

Teaching Faculty:

José Moya
− Former General Director of Elche C.F.
− Former Marketing Director of U.D. Salamanca
− Professor of MBA Sports Management

Francisco de Paula
− General Manager of Pinatar Arena Football Center
− Former Executive President of FC Cartagena
− Professor of MBA Sports Management

Miguel Rodríguez
− Digital Business Responsible at BMN
− Co-founder Spain Startup Factor
− Professor of MBA and MBA Sports Management

Pablo López-Guardiola
− Global Chief Creative Officer at UCAM
− Professor of MBA Sports Management

José Miguel Garrido
− Director of Commercial and Marketing at UCAM Basketball (Liga Endesa)
− Professor of MBA Sports Management

Alejandro Santos
− General Director of UCAM CF (LaLiga123)

Pedro Pemartin
− Coordinator UCAM Sports Management University
− Euroleague Basketball Delegate
− Professor of MBA Sports Management

Juan Antonio Sánchez
− Professor of the Faculty of Sports Science
− Professor of the Máster en Dirección y Gestión de Entidades Deportivas

Business Partners:

 

UCAM Baloncesto
UCAM CF
La Manga Club
Pinatar Arena

3 Weeks Schedule:

      1st Week      

Marketing

Schedule
Session 1 09:30 AM: "Tour of UCAM + Course Introduction"
11:30 AM: BREAK
12:00 PM: Management of LaLiga Team
13:30 PM: LUNCH
17:00 - 20:00 PM: Murcia Cultural Tour
Session 2 09.30 AM: New age in LaLiga I
11:30 AM: BREAK
12:00 PM: New age in LaLiga II
13:30 PM: LUNCH
Session 3 09:30 AM: Corporate Communication, case of study: UCAM I
11:30 AM: BREAK
12:00 PM: Corporate Communication, case of study: UCAM II
13:30 PM: LUNCH
Session 4 09:30 AM: Creative Thinking and Innovation in Sport: "Mexico 68" Study Case
11:30 AM: BREAK
12:00 PM: Creative Thinking and Innovation in Sport: "Mexico 68" Study Case
13:30 PM: LUNCH
Session 5 09:30-12:00 PM: "UCAM CF (Mr. Alejandro Santos)"
13:30 PM: LUNCH

2nd Week 

Management/
 Sport Facilities 

Schedule
Session 1 09:30 AM: Part I "Redefinition of sport concept as a product and its exchange through the internet"
11:30 AM: BREAK
12:00 PM: Part II "Redefinition of sport concept as a product and its exchange through the internet"
14:00 PM: LUNCH
Session 2 09.30 AM: New age in LaLiga I
11:30 AM: BREAK
12:00 PM: New age in LaLiga II
13:30 PM: LUNCH
Session 3 09:30 AM: Corporate Communication, case of study: UCAM I
11:30 AM: BREAK
12:00 PM: Corporate Communication, case of study: UCAM II
13:30 PM: LUNCH
Session 4 09:30 AM: Creative Thinking and Innovation in Sport: "Mexico 68" Study Case
11:30 AM: BREAK
12:00 PM: Creative Thinking and Innovation in Sport: "Mexico 68" Study Case

 

 

Ejemplo de tabla 2:

Bloque informativo   UCP: Unidad de Cualificación  
RSC Y RRHH: Relaciones básicas Unidad 1 Introducción a la RSC: RSC, empresa y recursos humanos 1
Unidad 2 La RSC interna: Buenas prácticas en gestión de personas 1
Unidad 3 Fidelización del trabajador: Liderazgo, productividad, motivación y autoconfianza 1
Unidad 4 RSC y RRHH: Formas de fidelizar: Planes de igualdad y de conciliación, planes de desarrollo personal 1
Unidad 5 RSC, RRHH y negociación de conflictos 1
RSC Y RRHH: Aplicaciones avanzadas Unidad 1 RSC, RRHH y estrategia empresarial - Dirección estratégica de RRHH 1
Unidad 2 Coaching y RSC [1]: Introducción al Coaching 1
Unidad 3 Coaching y RSC [2]: El Coach y su metodología 1
Unidad 4 El director de RRHH del siglo XXI 1
Unidad 5 Inteligencia emocional y RSC 1
Créditos Totales 10

Course Includes:

  • 1 Professor/tutor for free
  • ​Accommodation (triple or double room upon availability)
  • Breakfast and lunch (excluding weekends)
  • Card for city bus or tram travel (Murcia city)
  • Teaching materials
  • UCAM welcome pack
  • Murcia city guided tour
  • 20 hours teaching per week plus UCAM Course Completion Certificate
  • 1 company visit per week
 
Short courses have gained prestige in Education as exceptional opportunities to learn about a specific subject in a short period of time. UCAM short courses program includes a wide range of courses in several fields and help students to acquire new competencies and skills or to enhance the existing skills. 
 
Courses consist of 60 teaching hours over a three week period and are taught using a dual learning method which combines theoretical and practical insights.
 
UCAM short courses are focused on “just in time” and “just enough” teaching in order to meet student needs and to match the requirements of the labour market in terms of knowledge and skills. 
 
Reasons to Enroll in a Short Course:
•  To learn about other fields of study
•  To pursue further studies in those fields.
•  To enhance existing skills and abilities. 
•  To expand career paths. 
 
Minimum Enrollment: The minimum number of students to offer a course is 10. UCAM reserves the right to cancel the course when the minimum number of students is not reached